The Playbook
◆ About

What is The Playbook?

The Playbook is a personalized AI-generated daily sports newsletter. Instead of a one-size-fits-all sports digest, every subscriber selects the teams they actually follow across 13 leagues, and every morning at 6 AM ET they receive one custom newspaper-style broadsheet covering only those teams — no fillers, no irrelevant content.

Founded
April 2026
Based in
Toronto, Canada
Send time
6 AM ET
Leagues
13
Teams
~67
How it works

Three steps. Zero noise.

When you sign up, you pick the teams you care about across any combination of supported leagues. There are no required picks and no league bundles — a Manchester United fan who also follows the New York Rangers and Boston Red Sox can build that exact mix.

Every morning, an automated pipeline fetches live data from public sports APIs (ESPN, official league feeds), composes a per-team brief using a large language model, runs the result through a 9-rule fact-check validator, and assembles a personalized broadsheet email that lands in your inbox by 6 AM ET. One subscriber. One email. Only their teams.

What makes it different

Personalization beats personalization-by-section.

Most "personalized" sports newsletters let you pick a section preference (e.g. NFL-heavy or NBA-heavy) but still deliver league-wide content. The Playbook is granular at the team level: if you follow only Liverpool and the Jacksonville Jaguars, you get one section about Liverpool and one about the Jaguars — nothing else. No Manchester City news, no Buffalo Bills coverage, no PGA filler.

Hallucination defenses.

AI-generated sports coverage is famously prone to factual errors — wrong scores, players assigned to old teams, fabricated stats. Every brief from The Playbook passes a 9-rule validator before sending. The validator catches transferred players (Sainz at Ferrari when he's at Williams), score mismatches, fabricated advanced stats, banned coach mentions, impossible game states, and stale year references. Critical violations trigger an automatic re-prompt; if a transferred-player leak survives the retry, the offending sentence is redacted from the email before delivery.

Newspaper-style design.

Every issue is rendered as a single-email broadsheet with named sections by sport: The Red Report for Manchester United, The Tifosi Report for Ferrari, The Papaya Report for McLaren, The Silver Arrows Report for Mercedes-AMG, The Tour Report for PGA Tour. The lead story — an extended brief at the top of the broadsheet — is auto-selected each day based on which of your teams has the most newsworthy moment.

Coverage

13 leagues. 67 teams.

Read before subscribing

Five real editions. From this morning.

You can read five real published editions from 2026-05-02 — actual issues sent to actual subscribers, with names removed. They show the format, length, and editorial voice across different team combinations.

Pick your teams. Get yours tomorrow.

Free during pilot. Cancel any time. One email, every morning, only your teams.

Sign up free →